About Us
Ladies and Gentlemen, start your engines
Motorwerks creates a seamless relationship between print, digital, collateral, event & street team marketing in the specialty automotive industry.
We Market Cool Car Stuff
Established in 2017, Motorwerks is founded on a passion for the special interest, classic and collector automotive marketplace. We are an all-encompassing, full-service marketing, creative and consulting agency with a focus on crafting a streamlined, high impact and highly effective, budget and time sensitive message. With several decades of combined experience and principals that are true industry insiders, Motorwerks brings a level of expertise that is tailor made to meet your brand’s objectives. As the highest volume agency of its kind anywhere in the world, if you are an automotive enthusiast of any kind, there is no doubt you experience our work somewhere every single day.
THE CHALLENGE
As a specialty automotive based business, marketing can be a challenge. Large national agencies offer a variety of services but are impersonal and very expensive. Local agencies are more affordable, but lack reach and access to top talent. Neither have a real, solid understanding of the specialty space, your business or your clients. Enthusiast freelancers are more affordable and possess the passion, but often don’t have the chops to get the job done. Hiring an unqualified non-professional may be affordable on the outset, but almost always costs you far more down the line. None of these options really know the landscape or have any genuine access.
THE SOLUTION
Motorwerks is a one stop shop for all of your specialty, classic and collector automotive business’s marketing, consulting and strategic needs. We offer the skill set and quality of work of a major national agency at a price point rivaling a medium sized local firm, with the accessibility and passion of an enthusiast freelance professional and none of the headaches of hiring an unqualified non-professional. We offer an understanding of the specialty clientele and marketplace which no other agency anywhere can compete and our commitment to service makes us extremely easy to work with. Motorwerks truly is the full-service enthusiast’s option!
What does Motorwerks do?
Just a small sample of available services:
Consulting
Need help analyzing and streamlining your current approach or just don’t know which way to go? Put our diverse experience and wide skill set to work for you!
Email & Text Marketing
You’ve got mail! Motorwerks is by far the largest buyer and provider of both in house and sponsored email and text content in this industry. Find out why this is one of our most popular services!
Creative, Design & Materials
Branding, collateral, journalism, print and digital design is Motorwerks specialty. Need materials too? We’re also a full service print broker. Let us give your organization a fresh, creative boost.
Social & Paid Digital
Whether it be banner campaigns, branded content or the ever-expanding network of social channels, we know every exit on the information superhighway.
Merchandising
Looking for more revenue? We can not only help with identifying, designing and creating your line, but we also, know how and where to go to make it move.
Nonprofit
A true passion of ours, since 2018 Motorwerks has helped nonprofits raise over $25 million. We have the experience that can help organizations of all sizes and all kinds!
Media Relations
Motorwerks maintains an extensive network of industry and mainstream journalists. We can help your news become the news!
Audio & Video
Need social content or a TV or radio commercial? What about telephone systems or robocalls? Motorwerks in house facilities make it easy and cost effective!
Event & Street Team
We know how to work a crowd! Whether it’s your event or somebody else’s, we’ll ensure your brand’s maximum engagement and always leave a lasting impression.
Strategy & Buys
We are masters in planning. With our key relationships and proven, high-level negotiation tactics we can also create an exceptional bang vs. buck ratio too.
Click video image to watch – Monterey Car Week (2023)
WHY CHOOSE US?
Experience
With decades of combined experience and nearly 200 clients served under our belts, we’ve seen it all, we’ve done it all and almost nothing surprises us. Whether you are launching a new product or service, kicking off an event, buying or selling a special car or just have a basic operational problem, it’s probably a path we’ve travelled and something we know how to handle.Access
Motorwerks Staff and Principals are well-known and well-respected industry insiders. This means we have access to products, services and the latest market information that is available nowhere else. This also means that Motorwerks clients receive the best deals and the best placements first and before anyone.Diversity
Simply put, there’s no other agency in the world like Motorwerks. Whether it’s marketing, creative, product development, manufacturing, market consultancy, planning and media buying, media relations, event management and nonprofit, nobody in the specialty, classic and collector automotive industry offers more products and services and provides them at a higher level than Motorwerks. Why complicate things? We are your one stop shop.Customer Service
Isn’t it frustrating when you’re paying somebody good money and they won’t answer the phone or return an e-mail? This is a common complaint that we hear from incoming clients that have experienced other agencies and as such, we have built Motorwerks to be nothing short of full-time client facing organization. We’re easy to reach and quick to respond. Our reputation is built on this and it’s something that will never change.Expertise
At the end of the day, for us this is all about passion. We live, breathe and die cool car and motorcycle stuff and we genuinely love what we do. This means that we are invested, knowledgeable and know this space better than anyone. We are your true, enthusiast focused agency. Welcome to Motorwerks!MEET MOTORWERKS PRESIDENT DARIN ROBERGE
Darin Roberge is President of Motorwerks Marketing. Motorwerks is headquartered in sunny Gilbert, Arizona.
In late 2017, Darin founded Motorwerks with the desire to revolutionize and make more readily available high quality, Fortune 500 level marketing services to the small and medium sized businesses that largely populate the landscape of the collector car market space. This approach has paid off, as in just a few short years, Motorwerks has become one of the field’s highest volume marketing agencies and a dominate, leading force in the industry, reaching tens of millions of enthusiasts with the work that they accomplish on behalf of their clients each month.
IT’S NOT JUST COOL CAR STUFF
Although, classic, collector and specialty automotive is our main area of focus, we’ve also worked with clients in restaurant and retail, healthcare, municipality, hospitality, nonprofit, real estate and more. If you have a project that needs our special touch, don’t hesitate to reach out and request a consultation.
You’ll be surprised what we can do!