Darin P. Roberge Named Motorwerks Marketing CEO



Gilbert, Arizona (November 17th, 2017) – Motorwerks Marketing, the specialty automotive marketing, design and public relations agency, is pleased to announce Darin P. Roberge as President and CEO. Darin brings nearly 20 years of experience in the marketing and media management of automotive and live music events and has been named a Business Trendsetter by Arizona Foothills Magazine, is a two-time nominee to Phoenix Business Journal’s 40 Under 40 list and is one of Sports Car Market and American Car Collector Magazine’s 40 Under 40 for 2017.


Darin is most recently known as the Marketing and Media Director of Russo and Steele Collector Automobile Auctions and was the architect of the marketing and PR campaigns that led to the company’s biggest, most important results. This includes multiple record setting Monterey, California Car Week auctions, Russo and Steele’s blockbuster 2016 Scottsdale Car Week auction event and their landmark 2017 Scottsdale Auction Event which featured the company’s move to their new home at Salt River Fields at Talking Stick. The 2016 and 2017 Scottsdale auction events served as the two highest grossing events in Russo and Steele history and firmly solidified Russo and Steele as the only major auction company during Arizona Car Week events to produce continuous, consecutive positive growth momentum. This created a worldwide buzz within the industry and Darin’s efforts have been largely responsible for critics and industry insiders recent labeling of Russo and Steele as “The Most Exciting Collector Automobile Auction Company in the World”. Darin has contributed articles and papers to many industry publications and averaged 40-60 television and radio appearances per year during his tenure at Russo and Steele.


“I would first like to extend a lasting thank you to Drew Alcazar and all at Russo and Steele Collector Automobile Auctions for their continued support and would like to announce they will remain a valued client”, Darin remarks. “I am extremely proud of the team we have assembled at Motorwerks”, Darin continues. “We have brought together the best and brightest from the specialty automotive and music industries, all of whom are ready to share that expertise with our clients. From photographers, to videographers, to journalism professionals, to graphic and web designers, to social and digital specialists, to our public relations team, we can exceed virtually any expectation. We are experienced, passionate automotive enthusiasts and are ready to create a lasting impact across any platform. I would invite everybody to visit our incredible new Awwwards nominated website at www.motorwerksmarketing.com and see for themselves just what we are capable of. It (especially the desktop/laptop) experience likely something you have never seen before.”






Founded on a passion for the special interest, classic and collector automotive marketplace, Motorwerks Marketing is an all-encompassing, full service marketing and creative agency. Motorwerks strives to create a seamless relationship between print, digital, collateral, event & street team marketing for clients in the Specialty Automotive arena. With a focus on crafting a streamlined, high impact and highly effective, budget and time sensitive message, Motorwerks brings a level of expertise that is tailor made to meet client brand objectives. Although you may not know us by name, you have definitely seen our work. Ask us what we can do for you at www.motorwerksmarketing.com


Media Contact

Motorwerks Marketing

Phone: 480-228-1881

Email: Info@MotorwerksMarketing.com