Bring-a-Trailer Announces $1.5 Billion In Total Sales For 2024
SAN FRANCISCO, California – Automotive auction platform and enthusiast community Bring a Trailer (BaT) celebrated a milestone year in 2024. BaT set a new high-water mark with $1.5 billion in sales, marking the third consecutive year the platform surpassed $1 billion in annual sales. The site also saw its highest volume of listings, with nearly 45,000 auctions split between cars, trucks, motorcycles, memorabilia and parts.
“BaT continued evolving as a business in 2024 – both as an organization and as a leader in the market,” said Randy Nonnenberg, co-founder and president of Bring a Trailer. “This marked another banner year as we continued to grow while maintaining our overarching goals of bringing transparent auctions to enthusiasts and giving our community the opportunity to interact with special cars, their owners and subject matter experts.”
The year saw BaT averaging well over 800 auction listings per week, with highs of over 1,000 on multiple occasions. The BaT community also continued to grow, gaining 219,000 new registered users and bidders for a total of 1.36 million.
This growth has been supported by increased staffing and improved internal systems, enabling auctions to go live more quickly.
“In 2021 and 2022, it could take over a month to get your car on BaT,” said Nonnenberg. “Now, a well-prepared seller can have their car online in just a few days in many cases. It’s a rapid process to get your car on BaT in 2025.”
Below are some of the most noteworthy highlights from Bring a Trailer in 2024:
The Driver’s Era
As more millennial and Gen Z buyers enter the market, the trend toward more recent classics grew in 2024, with vehicles from the 2000s leading the auction listings for the second consecutive year. In order of volume, the most listed model years on BaT in 2024 were 2006, 2004, 2007, 2008 and 2005.
“We’re seeing an increased interest in cars that mark the end of the analog era,” said Nonnenberg. “Not only are some of these cars generational hallmarks for those born in the late 1980s and early 1990s, but their tactile nature and relative simplicity offer buyers a more driver-focused experience.”
International Appeal
Earlier this month, Bring a Trailer announced its plans to expand its European presence with established U.S. partners alongside a new network of trusted European partners. BaT is now looking to provide increased convenience and transparency to international car enthusiasts and continues to seek new Local Partners in the European and UK markets to continue that growth in 2025.
Top Five Car Sales by Price in 2024
Hypercars performed strongly on BaT in 2024, with the top two sales of the year claimed by Bugatti’s Chiron. The 2022 Chiron Pur Sport ultimately became the second-highest-priced sale ever on BaT at $4,100,000. A 2022 Lamborghini Countach took the third spot, with pre- and post-war models from Mercedes-Benz rounding out the top five.
- 2022 Bugatti Chiron Pur Sport – sold for $4,100,000
- 2018 Bugatti Chiron – sold for $3,075,000
- 85-Mile 2022 Lamborghini Countach LPI 800-4 – sold for $2,500,000
- Special-Roadster-Style 1934 Mercedes-Benz 500K – sold for $2,012,000
- 1955 Mercedes-Benz 300SL Gullwing w/ Factory Rudge Wheels – sold for $1,825,000
For more specifics on Bring-a-Trailer’s 2024 year end numbers stay tuned to bringatrailer.com