A little while back, we encountered a situation with one of our clients where another “marketing company”, who was quite clearly running almost completely on spam followers, began tagging their Instagram page in a few posts a week (presumedly to impress them somehow). Unbeknownst to them, we very acutely measure analytics and began observing. The only real results achieved were increases in obvious spam comments, an immediate decrease in our client’s real engagement rates (post deleting the spam comments) for several days following and our client’s inbox getting blown up with various porn bots trying to route us into obvious phishing situations. Over the next few weeks we continued to keep an eye on them and it became clear that they were most definitely attempting to enter our space. This was confirmed as our clients began reaching out to us with questions and to confirm there was no way they were leaving us for what
It’s no secret that at Motorwerks, we represent some of the world’s most prestigious, highest volume sellers of collector, classic and specialty automobiles. From top tier auction houses, to dealer groups, to low volume local specialty sellers, to builders and restorers, we see a little bit of everything here. Combine that with the fact that our staff is made up almost entirely of Millennials and younger Gen X’ers and it provides us with an interesting perspective on the challenges faced by both sides......
Italians have obviously long been known for designing beautiful things on wheels. Even when the vehicle manufacturer isn’t Italian, chances are, if it stirs emotion, creates want and just plain awes the senses, there’s probably an Italian hiding in the shadows with a pencil and a sketchbook, a hammer and a sheet of aluminium or some clay and a brilliant idea somewhere close at hand. In a lot of ways, Alfa Romeo is the quintessential Italian marque and par the course, over the course of the brand’s history, they have experienced no shortage of drama. Between fire sales, corporate.......
As we all know, the world of Social Media is a rapidly changing one. From audience network preference evolution, like the historical shifts seen during the pilgrimage from Friendster, to Myspace to Facebook and beyond we have seen a mass movement of people going from one platform to another with the changing of times and trends. Additionally, and more importantly.............
So, for anybody who has happened to look at any social media or the front page of their Google feed or anything else today, probably the most seen photo (aside from some stupid egg, for which as a society, we should clearly all be better than...) has been photos of a little red thing on wheels, with an inevitably attached caption along the lines of "It's Here and It's Real!", accompanied by a handful of fanboy type journalistic phrases and then about 2,000 angry comments to follow below. For all the folks in the general vicinity of my age that I've been dreaming of this moment for years: I'm sorry, but new Supra looks like a generic, made up freebie toy that you find in the bottom of a store brand cereal box that nobody wanted to pay any manufacturers royalties on. Oh yeah, it's also got 30 less horsepower than a 2018 Ford Explorer.
2018 was quite simply a crazy, crazy year for luxury assets. Of course, it could just as easily be stated that the same could be said for virtually every other investible commodity, but ultimately that’s not what I’m talking about. I’m not speaking of the crazy ups or downs, or tumultuous twists and turns experienced by Wall Street or agricultural commodities (or the painfully predictable death of pretend internet currencies – please don’t email me. I really don’t care to hear your continued sales pitch here). All things considered, luxury assets were fairly stable. The top end of the fine art market didn’t achieve the bonkers results it did in 2017, but that really breaks down to more of what was offered than the state of the market. The collector car markets, to a degree, were the opposite with several very important offerings coming to market, but what remained true on both sides (as well
I was recently thumbing through the channels in the middle of the night and I happened to stumble across an old episode of Top Gear. Featured in the segment, was Jeremy Clarkson, (with his semi sharp, mostly coherent ramblings) and late model Alfa Romeo 8C. One of the more interesting things that he touched on during his ranting was the fact that he didn't initially believe that cars can, or should be considered
Look, I totally get it. I completely understand why the Ferrari 250 GTO is what it is. First of all, across the automotive stratosphere, Ferrari is absolutely the brightest star of the bunch. When you think of brands that exist on the global stage as the golden standard for all others to be judged from any industry, Ferrari is part of that conversation with anybody, anywhere, every single time. Couple that with the sheer fact that the 250 GTO is largely considered the ultimate halo car of what is really the automobiles most important time period and the evidence continues to mount. Furthermore, factor in that they were more or less exclusively owned and raced by only the best, most influential names of the era, due to the fact they were not only eye wateringly expensive, but because buyers also had to be handpicked by Il Commendatore himself (with assistance from Luigi Chinetti) and the
Most beautiful car ever made? We think it just might be! Best sounding car ever? To that, we almost certainly say yes. The ultra rare, ultra exotic 1968 Alfa Romeo 33/2 Stradale is an unquestionable showstopper and this past weekend the world was once again reminded of this fact when an utterly pristine example brought traffic to a screeching halt during this years Concorso d’Eleganza Villa d’Este. Taking place annually in Cernobbio, Italy and widely regarded as one of the greatest (if not the greatest) Concours on earth, each year the shores of Lake Como are brought to life with scores of the most valuable, most beautiful iron available anywhere and this years event was no exception.
Open virtually any Automotive trade publication and you're likely to see some sort of reference to a doom and gloom scenario where our industry is beginning to circle the drain. Whether it be autonomous vehicles, increased environmental regulation or concerns over drivability on modern roads, it seems like somebody is always projecting the inevitable downfall of classic, collector and specialty automobiles. While these scenarios are all likely worth concern. We are collectively ignoring the biggest, scariest, angriest