According to health officials in many locations, projected numbers of COVID-19 cases are expected to peak in the next few weeks. Although many businesses have either voluntarily closed or been forced to hit the pause button, nearly everybody has been affected in at least some capacity. This means that at some point, businesses will have to begin thinking about how and when they intend to reenter the marketplace and start to push back on the accelerator. A well thought out and proactive reentry/recovery marketing plan should be something for every business to think about in order to avoid being caught
As we all know, the world is throwing out some pretty unusual curveballs right now. Whether it be operational, personnel, sales, legal and legislative, supply side, whatever, there's virtually no way that your business or industry has not been affected by the COVID-19 pandemic. Over the last several days, we have reached out and had fairly lengthy conversations with every single one of our clients and at the time of barking this into my mobile device at 10,000 miles per hour, I'm very grateful to report that we have not lost or been furloughed completely by any of them, we
It’s no secret that a lot of Motorwerks clients hold annual and semiannual car shows as a means of introducing their respective communities to their products, physical locations and brand identities. Most do it with great success too! Generally, when a client approaches us with this idea in mind, our first question is “are you sure?” Fact is, our team attends hundreds of cars shows per year collectively and there are a lot of existing opportunities wherein sponsorship, vendor participation or general show participation can be just as effective, but without all the liability that can potentially arise from exposing
Monterey Car Week 2019 is done and in the bag. As with most years there was a considerable degree of drama. Unfortunately, unlike most years, it was largely moving in the wrong direction. Preliminary sales totals indicate a gut punching $245.5 Million between the 6 houses collectively. This represents a significant 34% decrease over 2018’s $370 Million haul as well as decreases in all the important categories, including average sale price (down $117k), median sale price (down $5,500), and sell through rate (down 4%). Sell through rate on feature offerings took the biggest hit dropping from 56% to an anemic
It’s no secret that at Motorwerks, we represent some of the world’s most prestigious, highest volume sellers of collector, classic and specialty automobiles. From top tier auction houses, to dealer groups, to low volume local specialty sellers, to builders and restorers, we see a little bit of everything here. Combine that with the fact that our staff is made up almost entirely of Millennials and younger Gen X’ers and it provides us with an interesting perspective on the challenges faced by both sides......
Italians have obviously long been known for designing beautiful things on wheels. Even when the vehicle manufacturer isn’t Italian, chances are, if it stirs emotion, creates want and just plain awes the senses, there’s probably an Italian hiding in the shadows with a pencil and a sketchbook, a hammer and a sheet of aluminium or some clay and a brilliant idea somewhere close at hand. In a lot of ways, Alfa Romeo is the quintessential Italian marque and par the course, over the course of the brand’s history, they have experienced no shortage of drama. Between fire sales, corporate.......
So, for anybody who has happened to look at any social media or the front page of their Google feed or anything else today, probably the most seen photo (aside from some stupid egg, for which as a society, we should clearly all be better than...) has been photos of a little red thing on wheels, with an inevitably attached caption along the lines of "It's Here and It's Real!", accompanied by a handful of fanboy type journalistic phrases and then about 2,000 angry comments to follow below. For all the folks in the general vicinity of my age that
I was recently thumbing through the channels in the middle of the night and I happened to stumble across an old episode of Top Gear. Featured in the segment, was Jeremy Clarkson, (with his semi sharp, mostly coherent ramblings) and late model Alfa Romeo 8C. One of the more interesting things that he touched on during his ranting was the fact that he didn't initially believe that cars can, or should be considered
Look, I totally get it. I completely understand why the Ferrari 250 GTO is what it is. First of all, across the automotive stratosphere, Ferrari is absolutely the brightest star of the bunch. When you think of brands that exist on the global stage as the golden standard for all others to be judged from any industry, Ferrari is part of that conversation with anybody, anywhere, every single time. Couple that with the sheer fact that the 250 GTO is largely considered the ultimate halo car of what is really the automobiles most important time period and the evidence continues
Most beautiful car ever made? We think it just might be! Best sounding car ever? To that, we almost certainly say yes. The ultra rare, ultra exotic 1968 Alfa Romeo 33/2 Stradale is an unquestionable showstopper and this past weekend the world was once again reminded of this fact when an utterly pristine example brought traffic to a screeching halt during this years Concorso d’Eleganza Villa d’Este. Taking place annually in Cernobbio, Italy and widely regarded as one of the greatest (if not the greatest) Concours on earth, each year the shores of Lake Como are brought to life with scores of the