It’s no secret that a lot of Motorwerks clients hold annual and semiannual car shows as a means of introducing their respective communities to their products, physical locations and brand identities. Most do it with great success too! Generally, when a client approaches us with this idea in mind, our first question is “are you sure?” Fact is, our team attends hundreds of cars shows per year collectively and there are a lot of existing opportunities wherein sponsorship, vendor participation or general show participation can be just as effective, but without all the liability that can potentially arise from exposing
It’s no secret that at Motorwerks, we represent some of the world’s most prestigious, highest volume sellers of collector, classic and specialty automobiles. From top tier auction houses, to dealer groups, to low volume local specialty sellers, to builders and restorers, we see a little bit of everything here. Combine that with the fact that our staff is made up almost entirely of Millennials and younger Gen X’ers and it provides us with an interesting perspective on the challenges faced by both sides......
Italians have obviously long been known for designing beautiful things on wheels. Even when the vehicle manufacturer isn’t Italian, chances are, if it stirs emotion, creates want and just plain awes the senses, there’s probably an Italian hiding in the shadows with a pencil and a sketchbook, a hammer and a sheet of aluminium or some clay and a brilliant idea somewhere close at hand. In a lot of ways, Alfa Romeo is the quintessential Italian marque and par the course, over the course of the brand’s history, they have experienced no shortage of drama. Between fire sales, corporate.......
I was recently thumbing through the channels in the middle of the night and I happened to stumble across an old episode of Top Gear. Featured in the segment, was Jeremy Clarkson, (with his semi sharp, mostly coherent ramblings) and late model Alfa Romeo 8C. One of the more interesting things that he touched on during his ranting was the fact that he didn't initially believe that cars can, or should be considered
Look, I totally get it. I completely understand why the Ferrari 250 GTO is what it is. First of all, across the automotive stratosphere, Ferrari is absolutely the brightest star of the bunch. When you think of brands that exist on the global stage as the golden standard for all others to be judged from any industry, Ferrari is part of that conversation with anybody, anywhere, every single time. Couple that with the sheer fact that the 250 GTO is largely considered the ultimate halo car of what is really the automobiles most important time period and the evidence continues
Open virtually any Automotive trade publication and you're likely to see some sort of reference to a doom and gloom scenario where our industry is beginning to circle the drain. Whether it be autonomous vehicles, increased environmental regulation or concerns over drivability on modern roads, it seems like somebody is always projecting the inevitable downfall of classic, collector and specialty automobiles. While these scenarios are all likely worth concern. We are collectively ignoring the biggest, scariest, angriest
Fantasies are interesting things. On paper they seem like the ultimate height of desire, full of whimsy and prestige. As such, we as car guys and gals seem like we all spend a lot of time staring off into space as we mentally reach for the stars and think about how great that dream could be. I’ve spent a more than reasonable amount of time over the last few years living a lot of peoples automotive wet dreams and if there’s anything I’ve learned from this seemingly fabulous existence, it’s that high end cars are nothing short of a COMPLETE
It seems to be that time of year again. With the flamboyant prestige of Monterey firmly in the rear-view mirror and Scottsdale still a few months away, aside from the random regional auction and a handful of “swap meets”, the talking heads in the industry have nothing to do and subsequently start getting bored. This means returning to the traditional wells looking for content. That seemingly always includes the obligatory “next big thing“ list. Normally, these are pretty good and generally I agree with most of them, but this year they seem to be falling into one of two categories: